Engage your customers by driving a great journey across all channels engaging them with a personal, relevant, seamless and differentiated experience. Ensure that your sales associate/team tells a story that match the needs or wants of your customers. Gain insights to personalize and differentiate the customer experience. Transform your business into an agile company fitted to adapt, innovate and thrive even in disruptive times.
WE CAN HELP TO MAKE THIS HAPPEN
Consumer lab. is an interim management, consulting and coaching company specialized in transformation in the experience economy and digital era.
Consumer lab. helps manufacturers and retailers of consumer goods in developing, implementing and applying the strategy, needed to win brand loyalty in a disruptive world where the consumers are in control.
Digital transformation is not about technology, it is about strategy and new ways of thinking in the Experience Economy. Transforming for the digital age requires your business to upgrade its strategic mindset on 4 pillars: The way you ...
LET’S WORK ON …
YOUR BUSINESS MODEL
Retailing and manufacturing is more competitive than ever before with disruptive new entrants and channel blurring. Your strategy must identify where to pay and how to win during this wave of industry transformation and how to create a Business Model that describes the rationale of how your organization creates, delivers and captures value.
TURNING DATA INTO INSIGHTS
After all, Digital disruption is not, by definition, a negative occurrence, it is a phenomenon that forces change. Companies can use digital disruption as the imperative to engage customers differently with more personalized, tailored, and data-driven messages across the consumer journey. All of these data turned into insights can be leveraged to create a competitive advantage.
It is today very difficult to invent and therefore rare to encounter a truly new good. Customers most values not the goods themselves but the experience and transformation they enable. Successfully optimize the stage, the actors and the script.
Retailers and manufacturers recognize a need to proactively solve for promotions and price strategies that are not driving sufficient ROI. Challenge is to deploy a data-driven but merchant-smart approach by looking at share gap, traffic gap, shopper gap, profit opportunity, competitive gap, inventory opportunity.
Succesful businesses enable their teams to perform at their best through training, coaching and development that is available and tailored to their unique business needs.
CONSUMER CENTRIC CATEGORY MANAGEMENT
Category management should be a top priority for retailers and manufacturers . When category management first appeared, it turned marketing basics into an organized eight step process that helped retailers and manufacturers sell products more efficiently and effectively. But over the years many marketers have forgotten that the key to sales success lies in knowing the consumer.
Years retail experience
Years manufacturer experience