Consumer Lab. is an interim management, consulting and coaching company specialized in transformation in the experience economy and digital era.
Digital transformation is not about technology, it is about strategy and new ways of thinking in the Experience Economy. Transforming for the digital age requires your business to upgrade its strategic mindset on 4 pillars and Consumer Lab. can help you to transform ...
We transform the way You engage with your customers
Deliver personalized, rich, connected experiences to your customers, inspiring and driving loyalty along every step of the customer journey. Engage your customer by focusing on a seamless shopper experience across total marketing, customer service and merchandising. Understand their behaviour, attitude and motivation by turning data into insights.
We transform the way you connect and develop your people
Enable your employees to keep up with your fast-moving customers, efficiently collaborating to quickly meet customer needs with agility. Empower your teams to perform at their best though training, coaching and development that is available anytime, anywhere and tailored to your unique business needs.
Gather information about the use of the products you design or sell, design innovative features, design innovative ways to display, and work collaboratively to improve the experience. Transform your strategy of experience marketing.
Improve your interaction with partners by focusing on consumer journey, omni-channel experience. Increase the flow of information across your entire business operations, keep your business processes synchronized. Optimize your category management and prioritize your partnerships and investments.
Your strategy must identify where to pay and how to win during this wave of industry transformation and how to create a Business Model that describes the rationale of how your organization creates, delivers and captures value.
Customers most values not the goods themselves but the experience and transformation they enable. Successfully optimize the stage, the actors and the script.
TRAINING & LMS
Succesful businesses enable their teams to perform at their best through training, coaching and development that is available and tailored to their unique business needs.
CONSUMER CENTRIC CATEGORY MANAGEMENT
When category management first appeared, it turned marketing basics into an organized eight step process that helped retailers and manufacturers sell products more efficiently and effectively. But over the years many marketers have forgotten that the key to sales success lies in knowing the consumer.
DATA & INSIGHTS
Digital disruption is not, by definition, a negative occurrence. It is a phenomenon that forces change. Companies can use it as the imperative to engage customers differently with more personalised, tailored, and data-driven messages across the consumer journey. All of this data turned into insights can be leveraged to your advantage.
When promotions and price strategies are not driving sufficient ROI, the challenge consists in deploying a data-driven but merchant-smart approach. Let’s look at the share gap, traffic gap, shopper gap, profit opportunity, competitive gap and inventory opportunity to turn things around.