Missions

A selection of strategic missions where we helped leadership teams turn complex challenges into clear decisions and results that last.

One Life

Reframing One Life's B2B Model for Healthcare Market Leadership

Consumer Lab partnered with One Life to design a compelling B2B business model and value proposition addressing professional buyers in healthcare and veterinary environments.

Realco

Strategic Category and Business Model Design for Differentiated Growth

Consumer Lab partnered with Realco and One Life to design clear, scalable category and business models tailored to fundamentally different customer markets, enabling retail market entry and B2B healthcare growth.

Art Optical

Rebuilding Digital Visibility and Brand Identity

Consumer Lab partnered with Art Optical to rebuild its digital visibility and clarify its premium brand positioning in a competitive local retail market, aligning brand identity, customer journeys, and digital touchpoints.

So Bake It (Tero Group)

Launching a Scalable E-commerce Channel for a Gluten-Free Brand

Consumer Lab partnered with So Bake It to launch a new e-commerce channel following its acquisition by Tero Group, translating the brand's artisanal, gluten-free positioning into a scalable digital business.

Astra Sweet

Boosting Out of Home, Retail Visibility and Sales Across Multi-Channel Environments

Consumer Lab partnered with Astra Sweet to optimize retail visibility and sales performance across food retail and leisure environments, aligning channel strategy, in-store execution, and shopper insights.

Braun

Driving EMEA Retail Activation for a Healthcare Product Launch

Consumer Lab partnered with Braun to design and execute a consistent EMEA retail activation strategy for the launch of its new blood pressure monitors, aligning brand communication, retail execution, and organizational enablement.

Symantec / Norton

Creating and Launching a New Consumer Hardware Category

Consumer Lab partnered with Symantec to design and launch Norton's first consumer-facing hardware product, extending the brand from software cybersecurity into home network protection.

Microsoft Corporation

Building a Global Category Management Operating Model

Consumer Lab partnered with Microsoft to design and deploy a global Category Management framework enabling consistent, consumer-centric decision-making across regions and product divisions.

Dreamland (Colruyt Group)

Enhancing Campaign Performance and Marketing ROI

Consumer Lab partnered with Dreamland to strengthen the performance and return on investment of its marketing campaigns across categories and channels, embedding ROI-driven decision-making and aligning marketing execution with category strategy.

Colruyt Laagste Prijzen

Redefining Promotion Planning for Category-Led Growth

Consumer Lab partnered with Colruyt Laagste Prijzen to redefine promotion planning across Food, Near Food, and Non-Food categories, aligning category growth ambitions with promotional effectiveness and execution discipline.

Belgo Prism

Product Database Design and Data Governance

Consumer Lab partnered with Belgo Prism to design a centralized and governed product data system, creating a single source of truth across ERP, e-commerce, and operations.

Lecot

Omnichannel Growth Transformation for B2B and B2C

Building a scalable B2B and B2C e-commerce platform at Lecot by aligning assortment, pricing, and organization through Category Management.

Telenet Business

Defining the Long-Term Vision of the B2B Website for Telenet Business

Consumer Lab partnered with Telenet Business to define a long-term digital vision that repositioned the B2B website from a static information channel into a data-driven commercial engine.